Pre-Black Friday sale: $95/mo. $105.50 after Nov 25. Join before then and keep $95 while you’re a member.Pre-Black Friday sale: $95/mo. $105.50 after Nov 25.
Softy
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Three toddlers in Softy diapers sharing a birthday cake, diapers printed fresh out the oven, return to sender and locked and loaded

A better diaper, down to the last layer.

Made for the moments you want to remember, and the 3am ones you’d rather not. Delivered monthly.

Join for $95/mo
A close-up of the back of a Softy diaper with the phrase locked and loaded

Look closer: that’s locked and loaded on the back. Every diaper wears a little phrase. Pick from eight, or mix them.

OEKO-TEX STANDARD 100 label, certificate BJ026 244630, TESTEX
OEKO-TEX® STANDARD 100 certified makerProduct class I, baby articles. Certificate BJ026 244630, TESTEX, valid through Aug 2027.
ISO 9001:2015 certified facilityQuality management for baby diaper design and production. CQM / IQNET, CN-00226Q01334R501.

Up close, it’s a different diaper.

Every layer is chosen for how it feels against their skin and how it holds up between changes.

A close-up of the soft, quilted top layer of a diaper, cupped open on an oat backdrop
HushSoft top layerA dry-surface layer made with plant fibers. The part that sits against their skin, soft from the first change.
The absorbent core shown as separated layers floating on an oat backdrop
QuietCoreAn absorbent core made with Japanese SAP that pulls wetness in and holds it, change after change.
A diaper curved open to show the raised, gathered leak walls along each leg
HushGuard™ leak wallsRaised walls at every leg, built to help prevent blowouts.
A diaper laid flat on an oat backdrop, back side up, printed made fresh daily
Cloth-like outer coverSoft on the outside too, and it’s where the little phrase goes.
See the full spec

Pick your box.

Their weight Between sizes? Size up.

Tap their weight to see their size.

The phrase on the back or the Mix Pack

Join for $95/mo

Skip, switch sizes or cancel online anytime.
Ships in 1 to 2 business days.

Perfectly imperfect. So is raising a kid.

Motherhood is messy, sweet and short on sleep. We made the diaper the one thing you don’t have to think about, and put a little smile on the back.

A dad walking hand in hand with his toddler toward a bright window, diaper printed dad changed this one
A grandmother in a white dress spinning a laughing toddler around a sunlit room, diaper printed contents may shift

Join by Nov 25 for $95 a month, and that’s your price for as long as you’re a member.

  • Skip or cancel online, no fees
  • Switch sizes before any box ships
  • Ships in 1 to 2 business days
  • Eight sizes, newborn to 41 lb and up
Join for $95/moFind their size
A toddler asleep on white linen hugging a stuffed bunny, diaper printed limited release
A mom kneeling on a cream rug hugging her baby on her knee, diaper printed sorry in advance

Soft is the whole point.

Soft against their skin, made with plant fibers. No fragrance, no lotion, nothing to second-guess at 3am.

Take a closer look
A toddler on a wooden step stool at the kitchen counter beside mom in gingham pajamas, diaper printed made fresh daily

What’s not in it matters too.

You read every label for them. We made this one easy.

  • Fragrance-free
  • Lotion-free
  • Latex-free
  • Paraben-free
  • Phthalate-free
  • No chlorine bleaching

Made with plant fibers.

See the full spec

Questions you’d ask at a playdate.

Is it a subscription?

Yes, a monthly membership. Skip, switch sizes, or cancel online anytime, with no fees.

When does my first box arrive?

It ships in 1 to 2 business days. We email tracking the day it leaves.

Can I pick the phrase on the back?

Yes. One of eight for the whole box, or the Mix Pack. It’s printed on the outside, never against skin.

What’s in it?

Plant fibers, a dry-surface top layer, an absorbent core made with Japanese SAP, and HushGuard™ leak walls at every leg. The full spec